Who invented costa

The company has adopted a policy that it hopes will see as many as million takeaway cups recycled every year by This number would be roughly equal to the number of cups Costa itself would sell. To achieve this goal, Costa Coffee plans to pay recyclers and waste collectors in the United Kingdom a premium for coffee cups they collect versus traditional recycling fees they'd receive.

The program would accept both Costa cups as well as competitors' cups. In addition, Costa Coffee's paper cups are made from sustainable wood pulp from forests in northern Europe. Costa is an environmentally conscious company that, aside from their to-go cup recycling program, has committed to replacing plastic straws like many American companies and eliminated plastic stirrers many years ago. Additionally, Costa's coffee is percent Rainforest Alliance certified , which means the beans only come from farms that manage their land and grow crops in a way that cares for the land properly.

Costa's biggest innovations aren't all about environmental issues, though. The company knows how to have fun, too, and they're not afraid to show it. Costa Coffee tested a Drone Drop service with one of its branches in Dubai, where customers at the beach could order a drink and have it delivered in 15 minutes via drone. No word on whether the drone was equipped to carry a tip back to the barista, or whether they'll be implementing those drones in other locations.

If they do, traffic jams may never be the same again. For the past several years, Costa Coffee has introduced a Christmas menu a couple of months before the holidays, consisting of special foods, drinks, and holiday decorated cups. Additionally, any customer who ordered a specialty Christmas drink received free food if they were also wearing a Christmas jumper. Customers loved the campaign, and the coffee giant has continued making it bigger each year since.

In , Costa added Penguin and Robin cups to the lineup. They changed the cup design further in , creating cups featuring characters as Christmas tree ornaments. Customers had begun to enjoy the Christmas-themed food and drinks so much that removal of the holiday white hot chocolate drink from the Christmas menu in caused Twitter outrage , including calls of "worst Christmas ever" and "Christmas is ruined.

One reason customers keep coming back to Costa Coffee is because of all of the different drinks and foods it offers. Costa keeps old favorites, but new drinks are constantly debuting. In summer , for example, Costa began offering Frostino blended iced drinks that could be made with or without coffee, including a new salted caramel crunch.

In the spring of that same year, Costa introduced its Flat Family line of drinks, which included a caffeinated flat black drink. After reading the description of the drink though, several Twitter users mocked Costa, deciding this drink was simply plain black coffee with a fancy name to justify a higher price. Getty Images. It's one of many recent beverage company deals Getty Images. It's not Coca-Cola's first move into the coffee business Getty Images. Costa Coffee has a ton of stores Costa's sales have slowed recently Getty Images.

They started really small Costa Coffee. One of the co-founders no longer drinks Costa's coffee Getty Images. They have tables just for lonely people Costa Coffee. Some towns have fought to keep Costa Coffee away Costa Coffee. Costa Coffee's official taste tester insured his tongue Costa Coffee. The pure, unadulterated Italian, which Costa serves, or the watered down American version.

Then again, perhaps it is all about image? Costa, too, has been shrewd in its choice of locations. While Starbucks has concentrated on the High Street, its rival has flourished in the shires and suburbs, too. And the brand has been canny, also, in associating itself with the literati. They often have outlets in book stores or near libraries.

The brand solidified its literary association further when Whitbread renamed its literary prize The Costa Book Awards, drawing on the tradition that authors through the centuries had written their masterpieces in elegant coffee houses — Harry Potter author J.

A good measure is down to business acumen. While at the helm of easyJet, Harrison was criticised for his aggressive expansion — even though it, too, remained profitable during the recession. Put simply, it is the ability to charge customers the highest possible price without alienating them — and of knowing your market and choosing your managers shrewdly.

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Primarily because that's what Sergio and Bruno - the Costa brothers - believed. On a grey day in London in , an incredible thing happened: a cup of Costa coffee was poured for the very first time. Its creators, the brothers Sergio and Bruno Costa, first sold their coffee to a handful of local caterers.

Then to some delicatessens. A few years later, they opened their first coffee shop. Today Costa is the largest and fastest growing coffee shop chain in the UK.